Blog

Practical advice from people in the trenches.

Honest, tactical writing on Local SEO, Google Business Profile, reviews, and EDDM — written for owners of Minnesota service businesses, not other marketers.

Local SEOGoogle Business ProfileReviewsEDDM MarketingSmall Business MarketingMarketing Tips
Local SEO

The 2026 Local SEO Checklist for Minnesota Service Businesses

A no-fluff, 19-step checklist we use with every client — from GBP categories to schema markup.

Jun 12, 2026Read
Reviews

The Review Request Text Message That 4×'d Our Client's Reviews

The exact wording, timing, and follow-up sequence that earns 5-star reviews without feeling pushy.

May 30, 2026Read
EDDM Marketing

EDDM Postcard Design: 7 Mistakes That Kill Response Rates

The design and offer mistakes we see on 80% of saturation mailers — and how to fix them.

May 18, 2026Read
Google Business Profile

Why Your Google Business Profile Photos Aren't Working

Geotagging, cadence, naming, and the photo categories Google actually rewards in the Map Pack.

May 02, 2026Read
Small Business Marketing

The #1 Reason Marketing Doesn't Work: You Don't Answer the Phone

Average local service business misses ~38% of calls. Here's how to plug the leak before scaling spend.

Apr 21, 2026Read
Marketing Tips

How Minnesota Customers Actually Search — And Why It Matters

Real keyword research from MN markets, with the patterns that win in Map Pack rankings.

Apr 04, 2026Read

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